FACT Act for BD's? Maybe.

A very helpful member of FINRA's Office of General Counsel looked into the whole FACT Act/ID Theft/Red Flags Rules subject. A big shout out to that person--thanks again!

I had asked him about 2 weeks ago about how these new rules might apply to registered B-D’s. He let me know that it is, specifically, FTC Rule 681, implemented under the FACT Act, that may apply. This rule goes into effect November 1. I guess FINRA is considering publishing either a reminder or guidance on the topic. Since it’s not an SEC Rule, SEC won’t be enforcing this; whether or not FINRA adds it to their examination protocols, we won’t know yet. A parallel example of FINRA enforcing an FTC rule is in the area of telemarketing restrictions. As you know, FINRA/NASD ‘adopted’ them and enforces cold calling rules.

Here is the link to the Federal Register announcing the FTC’s (and other agencies’) implementation of the FACT Act: http://frwebgate1.access.gpo.gov/cgi-bin/PDFgate.cgi?WAISdocID=080421251418+19+1+0&WAISaction=retrieve.

The operative terms within the rule are “financial institution,” “creditor” and “covered account.” I have a sense that M&A/private placement firms and straight up check & app firms (no brokerage accounts) will be able to exempt themselves; OGC seems to think introducing firms whose clients have brokerage accounts will not be exempt. But let’s wait and see…my opinion is, it’s only fair that FINRA provide some help on this complicated subject. Because let's face it: your compliance staff is working hard these days on many other issues. They're not pro-actively reading the Federal Register on weekends in an attempt to find new, unannounced rules to follow. (If they are, give them a raise or ask them to call me for a job.)

So be on the lookout for something from FINRA. In the mean time, think about clicking that link above and searching "681." You'll be way ahead of the game. (Unlike the Sox.) (Go Sox.)